To Brand or Not To Brand

A logo helps create a professional image and allows you to brand your company, products and services to the public.

Do you have one? Does it define your company? Is it old and tried? Need a face lift? Is it working for you?

Take a drive and look at the businesses that line the roads. Check out the signage and make note of those that jump out at you and those that fade into nothingness. Take a lesson from Burger King, Kodak, Cingular, Disney and the list goes on. They all use logos to brand their businesses, products and services and so should you. If you don’t have a professionally done logo or if your logo doesn’t fit your company’s needs anymore, don' you think it's time you do something about that?

I recently had a client tell me their logo didn’t represent their company anymore. I suggested a logo makeover and it was like a light bulb going off. Something they had nver thougt of.

If you’re sending mixed messages you’ll confuse your target market. Why continue to tie your company to a brand image that doesn’t represent your message? What results will this action lead too?

Diane Carter
Creative Coach & CEO, sam101.com