POWERBranding Guide

Wednesday, May 23, 2007

Did you know?


Did you know?

A Tagline Can Extract The Heart of a Brand

• Target – Pay less. Expect more.
• eBay – The world’s online market place
• FedEx – The world on time
• Sam101.com – Human’s are visual

A tagline is a slogan or guiding principle that describes or helps create an interest. The taglines of many companies have become part of our culture. When you hear: Just do it, Got Milk? Or Eat more Chicken who comes to mind?

POWERAction:
Ask yourself:
1. Do I have a tagline in place?
2. Is it unique?
3. Does it evoke an emotional response?

If you answered no to any of the above questions start working on a new tagline or revamping the one you have immediately.

Our prices are NOT guaranteed to be the lowest, but our service is guaranteed to be 100% better than anybody else’s service!

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