Types of Taglines- Part Two

Types of Taglines – Part Two

Descriptive describes the service, product or brand
• UPS – Moving at the speed of business

Provocative provoke thought
• Dairy Council – Got Milk?

Specific establishes leadership in an industry
• Volkswagen – Drivers wanted

Imperative demands action
• Nike – Just do it

Superlative positions the company as best in its class
• BMW – The ultimate driving machine

POWERAction:
Begin writing you tagline.
Brainstorm and write do
wn what comes to mind.
NO editing at this point.
Organize them into the above categories.
Start crossing off the taglines that do not meet your company’s criteria, strategy or style.
Rewrite the tags that need power WOW! or definition to them.
Narrow your list to the top three.
Get a few opinions on the final three taglines but DO NOT use a consensus to make your final decision. Consensus brings mediocrity that will not help you stand out from your competitors.
Finally make you decision and immediately move to implement it!

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